Tech veterans set out on tandem rides together with BikeList the marketplace that aims to alter the way parts and bikes are bought and sold


To push over eBay, Craigslist, Facebook Marketplace and more two Seattle-based tech experts have launched an online marketplace that is geared towards the sale of bicycles as well as parts.

Dan Marx and Rob Einaudi are Co-founders BikeList BikeList, a marketplace for peer-to-peer transactions that was launched in May. The site is currently growing in popularity with a variety of frames and bikesfrom mountain biking to touringand components of all sorts.

The two are experienced web developers who worked previously at CarDomain the automotive online enthusiast community that was founded by WhitePages founder Alex Algard. The site was created in 1998 and CarDomain was purchased by WhitePages in the year 2012.

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“Rob’s the bike geek, but I’m just the geek,” said Marx, the BikeList CTO, whose engineering background has included stints with Amazon, Expedia and Microsoft as well as other companies. “I’m more of your casual dad cyclist.”

Over the course of a decade they had been discussing about working together once more. They were close to pulling the trigger several occasions but Einaudi’s passion for bikes and the idea of a new venture that convinced Marx.

“I spent all my money as a kid trying to get better and better bikes,” said Einaudi who is the BikeList CEO, who recently relocated from Bellingham, Wash., so that he could be closer to an active mountain biking.

He was able to get his first job at a bike shop when he was 15 years old and was employed in bike shops until graduate school and college before deciding to move into internet-related jobs. Einaudi was editor-in-chief at CarDomain and co-founded Grassworks Digital, a startup that developed CRM software for cannabis retailers. It was bought in the year 2017.

In addition to his bicycles and the vast basement packed with them at home Einaudi is also a self-confessed musician and car enthusiast. He believes there is an alternative to selling items that go beyond Craigslist that is geared towards local sales, as well as eBay, which is a global market and the higher costs are too expensive.

” Bring a Trailer did an amazing job of disrupting eBay and then Reverb disrupted them in the guitar space,” Einaudi told. “And I thought”Someone’s required to do this on bikes. It’s obvious. ‘”

BikeList earns money by collecting 9.9 percent from sales, which also includes charges for credit cards.

The website is optimized for mobile browsing and at present, users can just buy the items is of interest to them. However, Marx and Einaudi have plans to launch an “make offer” function and auctions might be a possibility in the near future. Einaudi is also looking to enhance the community element, where things like the featured products or commenting on posts could bring more excitement.

BikeList is also engaged about a partnership with Project 529, the bicycle security startup founded by Xbox co-founder J Allard. The idea is to fight fraud and theft by merging with the BikeList marketplace with the 529 registry.

BikeList is an Denver-based developer on contract and is announcing an undetermined sum in pre-seed funds by Paul Jarrell, the president and founder of the Pennsylvania-based Roam Investment Group, a fund that aims to expose new people to the outdoors. Angel Investors Mike Musto and Scott Wilson joined the round.

The website has seen some notable sales in the past, such as the $3,200 carbon fiber racing bike that was sold in just the beginning of.

With all their technical backgrounds it is a thrilling experience to launch the first startup and seeing it grow is thrilling to Marx as well as Einaudi.

“We’re kind of in this stage where every time we sell something, doesn’t matter the time of day or day a week, Rob and I are texting each other,” Marx declared. “So that’s kind of cool.”

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