Seattle customer information startup Amperity cuts staff for recruiting


Amperity this week was among a growing number of Seattle companies that are cutting headcount.

The company’s customer intelligence division cut 13 employees off which is about three percent of its workforce an official spokesperson told GeekWire. It employs around 375 workers and plans to recruit an additional 25 people across the company.

“At Amperity, we are constantly monitoring our business to ensure there is alignment across the organization to support our strategic growth plans,” Amperity CEO Barry Padgett said in a press release on Friday. 

Other tech companies in Seattle such as Flyhomes, Shelf Engine, Convoy, Outreach, Qumulo and Esper have laid off workers in recent weeks.

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Amperity was founded in 2016 and its software allows businesses to refine their targeted marketing strategies by connecting disparate data sources of individual customer behaviors through email and purchases as well as mobile app use, physically-based store visit,. The aim is to provide marketers a comprehensive insight into a particular customer’s needs and to increase sales while boosting loyalty to the brand.

Amperity achieved “unicorn” status in July 2021 when it reached the $1 billion mark after the company raised $100 million.

The co-founder of the company Kabir Shahani quit as CEO and board member earlier in the calendar year but without an official reason.

Padgett who was the previous the COO and president and CEO, is now the CEO since February this year. He is a veteran from Concur Technologies and former chief revenue officer at Stripe. Derek Slager who co-founded Amperity along with Shahani is still with the company as its CTO.

Shahani and Slager co-founded Appature the company, which was an app-based health marketing company which was sold the company to IMS Health in 2013.

Amperity’s supporters are HighSage Ventures, Tiger Global Management, Declaration Partners, Madrona Venture Group and Madera Technology Partners.

Its board comprises Madrona the Managing Director Matt McIlwain; Accolade CEO Raj Singh; former Starbucks CEO Kevin Johnson; and singer-songwriter Ciara.

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