According to legend, the French brought coffee from France to Vietnam in the 19th century. This made coffee very popular with the Vietnamese people and the king. It became the favorite of the king and coffee in Vietnam was known as the King’s Coffee.
Because the beans are roasted at low heat for just 15 minutes, Vietnamese coffee is known to have a strong flavor. They have delicious coffee blends. This realization occurred during a business trip in Vietnam. I noticed a coffee shop every two minutes,” Abhishek Khurana (Founder, Kings Coffee) says.
Inspired by Vietnam’s coffee culture, Abhishek launched Kings Coffee India in 2017. New Delhi-based startup King’s Coffee offers ready-to-drink and pour-over coffees made with beans from Vietnam.
Abhishek started his entrepreneurial journey in his family’s business before he became an entrepreneur. He became interested in F&B and wanted to create his own business.
Kings Coffee has a variety of cold and hot coffees, as well as pour-over coffees and milkshakes.
Ready-to-drink coffee is available in two sizes: a 280 ml glass bottle priced at Rs 133, and a can of 320 ml priced at Rs 250. The cans come in mocha, vanilla, latte and hazelnut flavours. While the bottled coffee is available in the original and mocha flavors, the lactose free coffee in cans is available in the original and mocha flavours. Medium and dark-roasted pour over coffee brew packs are available at Rs 350 for coffee enthusiasts.
The product’s shelf life is 18 months.
Kings Coffee products are made with Robusta beans, which are twice as strong than Arabica beans.
Kings Coffee can be found in more than 15,000 shops in India. It is also available through airports and quick-service restaurants, general trade and cinemas. You can find it in stores like Nature’s Basket and Le Marche, Lulu, Le Marche 24/7, Wellness Forever. Namdharis, Reliance Signature and Spencer’s. You can also find the products on other marketplaces like Amazon, Zepto and Blinkit. There are 70 distributors in the country.
Market and competition
India is well-known for its tea-drinking habits, but the market is saturated with coffee brands like Rage Coffee and Blue Tokai Coffee, Country Bean, Third Wave Coffee Roasters and SLAY Coffee.
Abhishek said that Vietnamese coffee beans are mildly bitter and boldly caffeinated. The coffee is also served with sweetened condensed dairy milk. He said that Vietnamese coffee is loved by consumers for its rich taste and low acidic level.
Fortune Business Insights estimates that the global ready to-drink coffee market is valued at $22.44 million in 2019, and will reach $42.36 billion by 2027 at a rate of 8.31%. In India, the ready-to-drink coffee market is expected to grow at 3.3% between 2022 and 2027.
So far, growth
Kings Coffee had a turnover in excess of Rs 24 crore for FY22, and is expecting to make Rs 35 crore for FY23.
According to the company, it has sold more than 15 lakh bottles, 115,000 cans and 1.5 million pour-over packets. More than 85% of the company’s revenue comes via offline channels.
The initial investment was Rs 15 lakh. This was raised from family and friends. Kings Coffee received an equity dilution commitment of Rs 20 crore from angel investors.
Plans for expansion
The company will launch vegan coffee and expand its milkshake range. The company aims to earn Rs 100 crore in revenue by 2024.
Startup has a Vietnam manufacturing unit that caters to Southeast Asia. It intends to establish two manufacturing units, one in the GCC to service the MENA region, and one in India to serve India and Nepal as well as Bangladesh and Sri Lanka.