Indic Bobble is a keyboard that starts the startup process. AI bets on the concept of conversational commerce


Bobble AI’s Indic keyboard lets users personalize conversations using AI-based suggestions that include text GIFs as well as stickers and Emojis. The company is now integrating payment, shopping, and other services into its trademarked keyboard.

The jury is still out on the future of e-commerce in the coming years However, Bobble AI has already taken its next gamble: chat commerce.

The heart of this brand new product is the keyboard that is used by over 85 million users.

The AI-powered company Bobble AI Bobble AI Indic keyboards that let people to write in Indian languages. Bobble AI supports over 120 dialects and languages, comprising Hindi, Bangla, Marathi, Malayalam, Tamil along with Punjabi.

With an increasing number of users, Bobble AI saw the chance to expand its product to include a keyboard that is super.

After tapping the Super Assist icon and the Bobble keyboard transforms into an ultra keyboard that gives suggestions for often-used services, such as shopping, payments or traveling, Ankit Prasad Co-founder of Bobble, Ankit Prasad, shares with EconomicPitch .

A user means being able to book a taxi or purchase an item using Bobble’s keyboard. The app, based on the conversation, recommends and then directs the user to the appropriate application, and allows the user to select the product they want to purchase or book a cab by tapping on the keyboard.

“We are in the process of integrating these services into the physical space of a keyboard — our platform–and making them more conversational for consumption,” Ankit says.

Conversational commerce is a variation of social commerce. It is utilized by major tech companies such as Facebook, Instagram, and Twitter as a means to advertise and sell services and products.

Up until now, Bobble was personalising conversations using its suggestions based on artificial intelligence, GIFs, stickers, Emojis, among others.

In the present, in addition to its smart recommendations, it is urging users to use its keyboards for e-commerce transactions. It recommends the keyboard. Bobble makes a profit for each transaction made by its keyboard.

It was launched a few months ago the keyboard was launched a few months ago. It has offerings from five partners across sectors like direct-to-consumer and merchandising, commute news and the horoscope.

Its partner is Uber.. The company has not disclosed any other names.

Conversation platforms are a great way to get a conversation going for E-commerce

Ankit is an IIT dropout Ankit is the CEO of the company and his brother Rahul Prasad co-founded and CTO. Prior to that, they co-founded the network platform Touchtalent.

Bobble imagines itself as a platform for media conversations that is built on top of the keyboard the same features as Instagram is an online social media platform that has cameras as its base. The company wants users to use the keyboard, not just for functionality but rather as an option to conduct business on.

Why, though?

Ankit states that a lot of these ideas are generated through conversations.

Since its inception at the end of 2015. Bobble created technology that recognizes the intention and context of conversations and offers suggestions in real-time.

“The theory is that a large number of intentions are generated through conversations through WhatsApp, Telegram, and Instagram. These conversations lead to a myriad of intentions to a specific consumer,” Ankit says.

The issue was: “Can we proactively serve these goals by integrating the integration of third-party services inside (the keypad)?”

As WhatsApp, Telegram, Facebook and Instagram increasing in number of users messaging has now become the most popular method to stay in touch with one another.

India is WhatsApp’s biggest market, and it has more than 400 millions users. Facebook has around 240 million users across the country. The ease of use and familiarity with the user experience of such apps can make it simpler for users to stream videos or read the latest news.

Bobble intends to capitalize on the behaviour of these users.

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“Our concept of commerce is via the keyboard inside this same environment. Keyboards as a platform are able to pick the real-time intent in relation to the actions of the user on with the smartphone, and providing personalised recommendations,” Ankit says.

Bobble’s keyboard will closely represent this intention and is at the “right place” to respond to these desires. Bobble says this can also cut down on the need to utilize multiple applications to provide a single service which Bobble will aggregate and provide via its keyboard.

The amount spent on conversational commerce channels is expected to rise to 290 billion in 2025 up from the current $41 billion by 2021 according to a report from Juniper Research.

Bobble AI is supported by investors such as SAIF Partners, Xiaomi Inc. and Affle India.

Generating insights and gaining intelligence

One of the reasons that Gurugram-based startups are capable of delivering this service is due to how it measures engagement and the algorithms for machine learning that it has developed throughout the years.

In the beginning, Bobble enabled users to make their own caricature-themed stickers. Over time, it transformed into a comprehensive keyboard and content app.

Once installed and installed, Bobble keyboard is downloaded. Bobble keyboard is used each time the user wishes to enter a word. Bobble collects data from users when they are intent on doing something, and utilizes this to provide suggestions for text as well as personalised emojis and stickers. About 20 million people use the platform at all times of the day, Bobble claims.

It analyzes this user information to produce signals and insights and then earns a profit profits from it. It also provides market information to help its clients comprehend the market or competitors. The company also makes use of data to give the most accurate audience groups to specific businesses to assist them in advertising and increase the reach of their advertisements.

“We have not consented to the use of first-party information; we are GDPR-compliant. The data we collect is used to create value for the brands we represent in an, anonymised way,” Ankit says.

In the year 2000, Bobble launched a conversational media marketing service that lets brands leverage messaging platforms to market themselves while consumers talk about pizzas, taxi rides and many more. The method is through brand sticker, GIFs, memes, or Emojis.

In this case, users are “sharing content, and the sharing behavior itself is becoming commercialized”, Ankit adds.

Ankit states that both are maturing and are growing. The startup boasts greater than 50 different brands that include Cadbury, Starbucks, and Patanjali as clients.

Bobble claims that more than 70 million messages which include the equivalent of 10 billion emoticons, and 700 million animated GIFs and stickers. These that are traded each day through its keyboards.

It has high engagement and retention rate with a the daily-to-monthly active users ratio of 78 percent. Its 90-day retention ratio is around 75%.

“The idea was there from the beginning, however, we didn’t get to work on the commercial aspect of it until the current period,” Ankit elaborates. “Because in order for this model to be successful, we had to have a high-quality product and a huge users base that is extremely engaged and receptive.”

“It’s the ideal time, as AI-based conversation has also gotten traction the attention of brands, who have also had some experience with bots,” He says.

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