A pre-seed fundraising campaign led through the Artha Access programme and IIM Kashipur has raised around 17 lakh rupees for the rapidly growing consumer goods manufacturer Himshakti. Anand Kumar of Pier Counsel and Varun Agrawal of StarClinch both angel investors invested in the company based in Dehradun. Himshakti plans to use the money to improve sales, marketing and packaging standards for its products.
The Artha Venture Fund’s Artha Access programme is a way to invest that allows it to invest with accelerator programs like Huddle as well as India Accelerator and many others.The company founded by Harshit Sehdev established in the year 2019 says it will provide healthy, natural food products that are sourced by Indians in the Himalayan region.
The company plans to expand its operations into markets such as France as well as the ASEAN region. It also intends to operate in over 200 luxurious stores.
The company stated that to launch its products to these regions, it’s trying to get international approvals. The FMCG firm claims that in the past few years the products it sells have received more popularity, particularly in luxury hotels as well as natural foods stores.