D2C brand Anveshan has raised $2 million A financing that is led by DSG Consumer Partners,

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D2C healthy food brand Anveshan has received pre-series-A funding of $2 million directed by DSG Consumer PartnersForce Ventures and We Founder Circle.

Other angels who took part in the round of funding comprised Amit Jain, Amit Hooja of Netgraph, Vardhman Group, Rahul Sharma from Zetwerk and many more.

Anveshan will make use of the fresh capital to recruit new employees, standardize its operations and processes, as well as research and Development of the products that exist in addition to different product lines that are being developed. The company also plans to expanding its presence within the premium retail stores in Mumbai and Delhi NCR as well as Bengaluru.

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The company is looking to use technology to be completely transparent, traceable and quality controlled across every step of its supply chain. Customers are able to read reports of quality as well as the entire journey from farm to fork in any Anveshan product they’ve bought.

Aayushi Khandelwal, co-founder and CEO of Anveshan stated, “We are passionate about Indian ancient superfoods and the traditional wisdom passed down from our grandmothers. The idea of bringing back these recipes in a manner that appeals to the current generation is our main objective.”

Akhil Kansal stated, “Anveshan’s growth in the recent two years has revealed an increased demand from consumers for authentic Indian food items. In general, the heavy processing of food products in factories and the addition of preservatives to food have resulted in a decline in the quality of food on the marketplace. Therefore, we have set-up micro food processing units near farms in order to provide the highest quality of food ingredients directly from the farmers to the consumers. This system helps in cutting down the supply chain, increasing the value of the farmers’ produce as well as creating jobs in rural areas”,

Hariharan Premkumar, Investment Director and Director of India, DSG Consumer Partners stated, “The team is committed to empowering fair-trade with farmers through creating micro-processing units close to the farms. The company has grown efficiently in terms of capital and is on track to become a top food company that is admired by consumers for their quality, traceability and transparency.” Commenting on the statement.

The company was established in the year 2020 in 2020 by IIT Guwahati graduates, Aayushi Khandelwal, Akhil Kansal and Kuldeep Parewa. Anveshan offers foods that are minimally processed and made from traditional recipes in rural areas. It sells products such as Ghee, Wood Pressed Oil, Organic Honey, Organic Seeds and Present Boxes, Combo Packs like Wood Pressed Black Sesame and Coconut Oil, Traditional Oil Gift Boxes for example, just to mention some.

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