Agritech Startup Produze Raises Funding to Aid Indian Farmers Sell On International Market


Produze has received $2.6 million in its initial financing round, which was led by Accel Produze plans to use the funds to enhance distribution and sourcing capabilities , and digitize the entire cross-border supply chain The company assists farmer directly offer their products to retailers across the world and make higher profits Agritech company Produze has secured $2.6 Million in its seed financing round, which was which was led by Accel. All In Capital, Thirukumaran Nagarajan and Kartheeswaran KK from Ninjacart, Anilkumar SG from Sammunati, Pawan Gupta and Abhishek Sharma from Fashinza, Pushkar Mukewar from Drip Capital, Angad Kikla, Naisheel Verdhan and Rahul Gill from CityMall, Ranjith Mukundan from Stellapps and Pravin Jadhav from DhanHQ and Pravin Jadhav from DhanHQ also participated in the round of funding. Produze plans to use the funds to improve the capabilities of distribution and sourcing and , in addition, digitize the entire supply chain that crosses borders. Read more  Orxa Energies Closes Pre-Series A Round To Launch its electric bike We are thrilled to join forces with the Produze team to assist in digitizing the global agricultural trade. We believe that Produze’s technological capabilities and the supply chain will aid in the selection of farm products that are fresh for consumers at lower prices and also compensate farmers in a fair manner, said Pratik Agarwal Principal at Accel. Established in 2022 with the help of Ben Mathew, Gaurav Agrawal, Rakesh Sasidharan and Emil Soman, Produze helps agriculture farmers directly market their product to international retailers , and generate higher profits. In addition, it assists retailers from around the world to access fresher produce with better quality and with competitive costs. Cross borders supply chains of agri products is a mess of multiple intermediaries and poorly controlled processes, which leads to inconsistency with regards to quality, poor pricing and waste which ultimately leads to losses for producers, retailers and distributors. At Produze we’re facilitating seamless trade between agri-based retailers and producers to bring the value that was wasted in their hands, said Ben Mathew Co-founder and CEO of Produze. Produze’s founding team has years of experience in B2C and Agritech sectors. Prior to that, Mathew and Agrawal were working for agritech company Ninjacart while Soman created a company known as Dockup. In the same way, Sasidharan as well as Mathew also co-founded an online marketplace for cooking at home. In the field of agritech it is in competition with such companies as Eeki Foods, AGRIM, Arya.Ag, WayCool and Vegrow as well as other companies. Based on the Business Headers  research report that India’s agritech sector was estimated at $24 billion in 2020. Another report declares that the country’s agricultural technology industry could reach the 35 billion by 2025. Read more  Wealthtech Startup Scripbox acquires Investment Startup


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